Eharmony Enhances Marketing Strategy In The UK
Eharmony.com is the second most popular paid dating site in the UK after Match.com. However, 3 years after invading British shores with its unique brand of matchmaking, eHarmony is now taking a more aggressive approach. The popular dating site has switched creative agencies in the UK from US-based Donat/Wald + Haque to Karmarama, as it begins to launch UK- specific campaigns. Karmarama was Marketing Week Engage Awards’ agency of the year winner.
Marketing Week:
EHarmony’s marketing strategy is set to become more UK-specific, including a more localised approach for what is traditionally the industry’s biggest seasonal campaign push around the New Year.
UK country manager Ottokar Rosenberger says eHarmony will focus on what makes UK singles “really tick” and communicate the brand in a “truly local way”.
Read full article at Marketing Week
Also, be sure to watch my video How To Choose The Right Dating Site for more tips on online dating.
