Loosid is a well-known all-inclusive sober lifestyle app that blends a mobile dating platform with a recovery social network.
It is intended for people who are in recovery, sober curious, or dedicated to living a drug- and alcohol-free lifestyle.
MJ Gottlieb and Zhanna Basina co-founded Loosid in 2018 as a dating service with the main objective of dispelling the stigma associated with sobriety and demonstrating that life can be lively and fun without alcohol.
Since 2012, MJ Gottlieb has been clean and has been a longtime entrepreneur and recovery advocate.
His personal battle with early sobriety in the late 1990s, when he felt limited to interacting with people in coffee shops and restaurants, served as his inspiration.
Because he felt that his early relapses were caused by a lack of community support, he founded Loosid.
Zhanna Basina is a seasoned healthcare executive whose personal inspiration for the app came from seeing the terrible effects of addiction, especially the opioid crisis, in her own family.
The tenet of the online dating platform is that one must embrace and love the sober lifestyle to stay sober.
In addition to helping the estimated 300 million people with alcohol use disorders worldwide, it also caters to sober-curious and health-conscious people who abstain from alcohol for reasons other than addiction.
It was created as a “sober Facebook” to alleviate the loneliness frequently experienced during recovery by offering a social network and digital lifeline around the clock.
Loosid distinguishes itself from rivals by offering a comprehensive, all-in-one platform that combines a robust social network with a dedicated dating feature, a full suite of recovery support tools, and sober lifestyle resources, including location-based guides.
Who Loosid Is Suited For
Loosid is intended to be an all-encompassing digital ecosystem for people whose lives don’t center around drugs or alcohol.
About 70% of its participants are in recovery, with the remaining 30% choosing sobriety for spiritual, wellness, or health-related reasons.
The following groups are especially well-suited for Loosid:
People in Active Recovery: The app offers a digital lifeline to people who have just finished treatment or are maintaining long-term sobriety.
To counteract the loneliness that is frequently experienced in recovery, it provides recovery trackers, daily inspirational advice, and round-the-clock community assistance.
The Sober Curious: It’s perfect for people who might not be addicted but are trying to live a better, more present-minded life without alcohol.
Loosid is for people who are prepared to totally commit to a sober lifestyle, as opposed to moderation apps.
Sober Singles Looking for Romance: Those who wish to avoid the awkward conversation about abstaining from alcohol on popular dating apps can use Loosid’s exclusive dating option.
It links users with partners who are committed to abstaining from drugs and alcohol.
People Seeking Platonic Community: The app lets users turn off its dating elements if they are already in a relationship or aren’t looking for romance.
It works well for locating sober friends through local alcohol-free event listings and identity-based groups (such as LGBTQIA+, sober parents, or women’s groups).
Younger Populations Concerned About Their Health: Gen Z and Millennials, who are becoming more conscious of alcohol use for overall wellbeing, have contributed significantly to the app’s rise.
Workforce & Employers: As part of its SAM™ B2B program, Loosid now offers sobriety support to employees of large organizations as part of their health and wellness benefits.
Who Loosid Isn’t Suited For
Although many people find Loosid to be a useful tool, it is not a one-size-fits-all answer.
Those Seeking Moderation (Rather Than Abstinence): Loosid is primarily intended for a life of complete sobriety.
Although it invites the sober curious, complete abstinence is the foundation of its environment.
Platforms like Sunnyside or Reframe are better suited for your objectives if you’re seeking an app to help you moderate or cut back while still occasionally drinking.
People Not Ready for Relationships: Because of codependency and certain triggers, dating during the early stages of recovery can be dangerous.
The dating feature of the app may be too much for some who are just starting out in sobriety and have not yet built a solid foundation, or it may divert them from their main recovery objectives.
Users in Remote or Non-Major Metro Areas: Although Loosid has over 310,000 members, the majority of its users are found in major cities.
With few local matches or events, users in rural areas or smaller towns sometimes go through a desolate experience.
They occasionally discover that the dating app defaults to displaying profiles thousands of miles away.
Those Seeking a Replacement for Professional Treatment: For those looking for a substitute for medical care, Loosid is a supplement, not an alternative.
These therapeutic services are not available in the matchmaking app for people who need medical detoxification, extensive outpatient care, or structured professional therapy.
It is not a medical provider; rather, it is a social and supportive tool.
People Who Are Privacy-Conscious or Tech-Averse: The app frequently crashes, freezes during conversations, and has an annoying function that resets rejected dating profiles every five days, making you reconsider people you’ve already rejected.
Like many social media sites, Loosid has come under fire for handling sensitive user data, such as location and personal information, raising privacy issues.
Depending on Strictness, California Sober Seekers: Loosid is inclusive, yet it tends to emphasize complete sobriety.
The community’s heavy emphasis on being boozeless and drug-free may not align with your lifestyle if your definition of California sober involves frequent cannabis use or moderate alcohol consumption.
Demographics and User Base of Loosid
Younger generations make up a large portion of Loosid’s user base, which is rapidly expanding into corporate sectors.
From being a niche recovery tool, the dating platform has developed into a significant social network for the sober lifestyle movement.
User Base Statistics
Total Membership: Over 310,000 people are currently members of Loosid.
The company anticipates having more than 2 million subscribers.
App Distribution: 45% (150,000 users) are active on the dedicated dating side, while many use both.
Approximately 55% (160,000 users) mostly interact with the community/recovery elements.
Engagement Levels: Since its inception, the mobile matchmaking app has had over 400,000 monthly active sessions and almost 17 million total user sessions.
Demographic Profile
Age and Generation: Although the dating app is available to all people (18+), Gen Z and Millennials have witnessed a sharp increase in usage, accounting for a sizable share of new users as a result of growing health consciousness and the sober curious trend.
Sobriety Status:
70% in Recovery: Most users are either actively seeking addiction treatment or sustaining long-term sobriety.
30% Lifestyle Choice: People without a history of addiction who abstain for reasons related to their spirituality, physical well-being, or mental health make up an increasing portion of this group.
Geographic Reach: Loosid currently has members in all 50 U.S. states, having previously concentrated on New York and New Jersey.
Although it is still most prevalent in large cities like Miami, San Diego, and Los Angeles, it is aggressively growing in rural places.
Market Growth
B2B/Corporate Sector: The workforce of employees is an added demography.
Loosid has started nationwide SAM™ B2B pilots, aiming to offer sobriety assistance as a regular workplace benefit to a base of about 25,000 employees per company.
Economic Profile: A growing portion of the user base consists of wealthy users who pay for premium features like Dating Pro memberships or SAM™ (Sobriety & Addiction Mentor).
Registering and Creating a Profile
The simple process of registering and setting up a profile on Loosid is intended to incorporate users into the dating pool as well as the rehabilitation community.
Both iOS and Android users can download the app for free.
Registration Steps
Account Creation: Users register with a phone number, email address, or third-party logins such as Facebook or Google.
Note: To prevent inadvertently generating duplicate profiles, it is essential to continuously utilize the same login method on the mobile dating app.
Basic Information: You enter your name and confirm your age during setup; based on the platform’s current regional settings, you must be at least 17 or 18 years old.
Sobriety Date: Setting your sobriety date, which appears on your sobriety tracker, is one of the initial steps that are exclusive to Loosid.
Creating Your Profile
Lifestyle, community, and dating sections make up the profile:
Dating Bio: A standard bio area in which you give a brief description of yourself.
In contrast to certain dating apps, Loosid enables longer writing to promote deep connections.
Sober Questions: Loosid uses particular questions to start a conversation, such as:
“My idea of a perfect Sober Saturday?”
“The biggest gift sobriety has given me is…”
“My favorite mocktail is…”
Interests List: To help potential matches rapidly discover common ground, you can choose keywords or list hobbies (such as movies, sports, or outdoor activities) that appear independently from your bio.
Photos: Users are able to upload images that showcase their current, sober selves.
Matching System
Within its larger rehabilitation ecology, Loosid’s matching system serves as a specialized dating interface.
It eliminates the need for users to defend or explain their lifestyle by bringing together those who have a basic commitment to sobriety.
Core Mechanics
Swiping and Matching: You can like or pass on the profiles of local sober singles using the classic swipe-based feature of the matchmaking dating platform.
Location and Filtering: Users can look for matches according to their location, interests, age, and gender.
You can change the distance settings in Dating Preferences on your profile to focus or widen your search.
Profile Recirculation: The Loosid method is special in that it resets your rejects every five days.
Although some users find this redundant, it is purposefully designed to allow users to reevaluate profiles they have already rejected.
Discovery and Compatibility
Sober-Centric Prompts: To assess compatibility beyond outward appearances, profiles are constructed around particular sober questions (such as “My favorite mocktail is…”).
Discovery Row: With the dating interface’s row of new matches and likes, you can see who is interested in you and start a conversation right away.
Vetting and Safety: Although the dating app strives for a secure environment, low-effort or bot accounts present some difficulties; thus, users are advised to report suspicious activity with diligence.
Premium vs. Free Matching
Free Version: Basic swiping and matching are included in the free version, but there is a daily like cap and advertising.
Dating Pro: A premium membership that usually eliminates advertisements, offers an infinite number of likes, and might include Super Likes to attract possible matches on the online dating app.
Integrated Support: Users can stay in touch with their recovery support network while pursuing romantic relationships by switching between the dating interface and community forums or sobriety trackers.
Interface and Design
Loosid’s multipurpose sober social network interface strikes a mix between traditional dating mechanics and community assistance.
Core Interface Sections
The Community Feed: This area functions similarly to a “sober Facebook,” with a scrollable feed where users can interact with encouraging remarks, exchange photos, and submit posts.
Dedicated Dating Portal: An independent but integrated section where users can view local singles by turning on dating features.
It allows for thorough profile filtering by age, gender, and interests and uses normal swipe mechanics (liking or passing).
The SAM™ Dashboard: The Sobriety & Addiction Mentor interface offers a structured daily checklist for monitoring behaviors and milestones.
It can provide weekly or monthly sobriety reports and has graphic counters for sober days.
Boozeless Guides: An interactive guide designed to eliminate the social anxiety associated with organizing alcohol-free trips by mapping out nearby sober-friendly events, dining options, and activities.
Visual and Technical Experience
Simplified Navigation: The app strives for an easy-to-use interface that enables smooth transitions between the dating system and the recovery tracker.
Technical Difficulties: There are ongoing problems with technical stability despite updates.
The internet matchmaking app pausing during chats, invalid network problems during registration, and glitchy picture selection tools that make it challenging to modify profile photographs are common complaints.
AI Integration: SAM™ AI, which provides customized assistance through text, speech, and video interactions for desire prevention, has been added to the UI.
Privacy & Support Access: There is a visible Crisis Hotline button that connects people to nearby support groups and treatment facilities for quick help.
Pros of Loosid
For those looking for a sober lifestyle and connection, Loosid offers a number of significant benefits, chief among them being its all-in-one strategy that integrates social, support, and dating aspects.
All-Inclusive Sober Ecosystem
All-in-One Platform: Loosid integrates a number of functions into a single app, such as dating tools, local event guides, support forums, and a sobriety tracker.
As a result, there is no longer a need to employ several apps for various recovery requirements.
Integrated Dating: By connecting users with like-minded people who share a dedication to an alcohol-free lifestyle, the dedicated sober dating function eliminates the social anxiety and awkward conversation about abstaining from alcohol on popular dating apps.
Boozeless Guides: This is a special feature that makes it simpler to organize enjoyable, alcohol-free social events by providing carefully chosen directions to sober-friendly eateries, bars with delicious mocktails, and local events and activities.
Strong Community and Support
Active and Supportive Community: The dating app offers users round-the-clock access to a vibrant community feed and specialized chat groups (such as those for LGBTQIA+ users and sober parents), enabling them to celebrate milestones, exchange experiences, and get peer support.
Reduces Isolation: By encouraging individuals to form connections and support systems, the emphasis on connection directly addresses the loneliness that is frequently connected to recovery.
Authentic Connections: The dating platform promotes more genuine connections, both platonic and romantic, by beginning from a point of mutual understanding and shared values.
Tools and Resources
Practical Recovery Tools: To help users keep accountable and focused on their progress, a sobriety tracker, daily motivational advice, gratitude reminders, and journal prompts are provided.
Access to Professional Help: The dating app offers a strong safety net by giving users immediate access to treatment center lists, crisis hotlines, and trained peer recovery coaches (with a paid subscription).
Founder’s Experience: MJ Gottlieb, who is in recovery himself, co-founded the mobile dating service, bringing real empathy and understanding to the platform’s growth and goals.
Cons of Loosid
The Loosid platform has a number of persistent issues and restrictions, from the caliber of local matches to technical stability.
Technical & Functional Problems
Frequent Stability Issues: There are serious difficulties, such as the app crashing when it first launches, freezing during discussions, and problems with text boxes staying on the screen after the app closes.
Registration Obstacles: Even with new installs and reliable connections, some new users have been unable to register accounts because of repeated invalid network problems.
Buggy Profile Customization: Users are frequently unable to rearrange or remove photos due to a particularly glitchy photo management interface.
Dating Feature Limitations
Repetitive Profile Cycling: Every five days, Loosid resets rejected profiles.
Many users find this annoying because they have to keep passing on the same incompatible profiles, even though it is meant to encourage reconsideration.
Vetting and Profile Quality: AI-driven scams and phony profiles are major challenges.
Many profiles appear to be shiny pictures with no real information.
Limited User Base in Some Areas: Despite its growth, the online dating platform may feel desolate in certain places.
Users in big cities like San Antonio have also complained about minimal activity or being paired with people who live hundreds of miles away.
Monetization and Privacy
In-App Advertising: Obtrusive advertisements appear, even with paid memberships, which can feel inappropriate in a delicate rehabilitation setting.
Strict Identity Requirements: Those who value high levels of secrecy in their recovery can be discouraged by the app’s prohibition on using pseudonyms or false names.
Cost of Premium Features: Although the basic app is free, premium access, which includes the AI-powered SAM™ tutor, usually costs $19.99 a month.
Free Features on Loosid
Loosid can be downloaded for free, and its community-focused features and basic support are also free.
Additionally, the dating section has a freemium business model that permits basic communication without charging.
The following are some of Loosid’s free features:
Sober Tracking and Milestones: A built-in feature that lets users select a sobriety date and monitor their progress in days, weeks, and years is called Sober Tracking and Milestones.
Community Feed and Chat Groups: Complete access to a round-the-clock social network where users can join specific interest groups (e.g., for LGBTQIA+ users and sober parents), publish updates, share photos, and remark on the success of others.
Basic Sober Dating: The option to set up a dating profile on the mobile matchmaking app, look through and heart local sober individuals, and match with them (with a daily restriction on likes).
Boozeless Guides: Curated city-specific guides that assist users in planning alcohol-free social outings by listing sober-friendly eateries, events, and travel destinations.
Daily Gratitude and Motivation: Daily advice, motivational sayings, and gratitude notebook prompts to promote mental health.
Crisis Resources: For quick assistance, there is a Help section with peer hotlines and connections to nearby treatment facilities and rehabilitation programs.
Sober Marketplace Discounts: Get exclusive savings on non-alcoholic brands, wellness products, and other items that promote a sober lifestyle.
Paid Features on Loosid
Through subscription levels, Loosid provides premium paid features that are mostly focused on the AI-powered mentorship program and improved dating functions.
Key Paid Features
SAM™ (Sobriety & Addiction Mentor): The primary premium recovery feature is SAM™ (Sobriety & Addiction Mentor).
It is a daily mentor for addiction and sobriety that assists users in developing healthy habits and accountability.
Daily Support and Guidance: Offers daily advice and a methodical checklist for overseeing the healing process.
Accountability Tools: Enables users on the mobile dating service to monitor their progress and finish tasks to stay on course.
Advanced Tracking & Reporting: Monitors how mood impacts sobriety and creates weekly or monthly sobriety reports.
AI Integration: It has sophisticated AI capabilities for individualized, real-time assistance through voice, video, and text check-ins to stop cravings.
B2B Access: As a workplace wellness benefit, SAM™ AI for Enterprise is a B2B solution available to businesses and Employee Assistance Programs (EAPs).
Dating Pro/Premium Subscriptions: These levels grant access to extra features in the app’s dating section.
Unlimited Likes: Eliminates the daily cap on how many profiles a user may heart or like.
Ad-Free Experience: Eliminates commercials from the app’s free edition.
Advanced Filtering: Gives you more precise control over your dating preferences; for example, you can change the mile range to search for local folks.
Priority Placement: This feature could make a user’s profile more noticeable to possible matches.
Cost of Loosid
The SAM™ mentor’s premium services can cost about $20 a month.
There are several membership choices for dating features, including:
Dating Pro Weekly: $9.99-$14.99
Dating Pro 1 Month: $23.99-$29.99
Dating Pro 3 Months: $49.99
Dating Pro 1 Year: $119.99
Note: To ensure that no one is left without support because of cost, Loosid provides a scholarship program through a nonprofit to offer financial aid for those who cannot afford the premium services.
Customer Support
In addition to a dedicated phone number for their online store, Loosid mostly offers customer service via email and an in-app help area.
The primary channels for support are:
Email Support (App & General Inquiries): Users can contact the main support email for the majority of app-related concerns, such as technical assistance, subscription issues, account administration, and payment inquiries:
support@loosidapp.com
Email Support (Shop Orders): There is a specific email address for problems pertaining to Loosid Sober Shop orders, such as delivery, damaged goods, and cancellations:
shop_support@getloosid.com
Telephone Assistance: Although it is mostly connected to the internet store, a phone number is:
+1 (305) 537-6541
In-App Help and FAQs: Frequently asked questions and basic information are included in the help area of the dating app, which can aid with common questions without requiring direct support contact.
In-App Community Hotlines: The app provides round-the-clock access to community-run hotlines for prompt peer support on recovery-related issues (e.g., “I feel like using” and “Early recovery advice”), despite not being a formal customer service channel.
Additionally, the company includes a Contact Us page on its website with particular forms or general contact information for general comments, advertising, or press queries.
Verdict
The verdict on Loosid is that, despite unreliable technology, it is nonetheless a potent community tool.
Although many find the technical issues and small local user base annoying for romance, it is generally regarded as the greatest option for users who want a single app for both dating and recovery help.
The Verdict: Is It Worth It?
For Recovery Support: YES.
As a social network, the app is excellent.
The digital lifeline it offers, the vibrant community forums, and the daily accountability tools like SAM™ (Sobriety & Addiction Mentor) are frequently praised by users.
For individuals looking for a sense of belonging in sobriety or platonic sober pals, it is highly recommended.
For Dating: IT DEPENDS.
The idea is ideal for eliminating first date anxiety related to alcohol.
However, there are two significant obstacles:
Desolate Areas: If you don’t reside in a large metropolitan area (like Los Angeles, New York City, or Miami), you can soon run out of local profiles and end up matching with people hundreds of miles away.
The 5-Day Reset: This contentious feature resets your rejected profiles every five days, and this feels like a chore if you don’t have many local singles on the dating platform.
The Bottom Line
The community and recovery assistance are the main reasons to download Loosid.
Think of finding a romantic match as a bonus.
You might be more successful using Hinge or Bumble with a sober profile badge to screen for like-minded people if your main objective is high-volume dating and you live in a smaller city.