FarmersOnly uses the slogan, “City Folks Just Don’t Get It” for a reason.
It is the most popular dating platform in its niche, attracting ranchers, farmers, cowboys, cowgirls, animal or horse lovers, hunters, fishermen and women, and basically anyone who is all about a rural lifestyle that are in search of similar-minded potential partners.
With over 4 million users and counting since its 2005 start, it is clearly a large online dating site for its niche, whose success further confirms that it continues to satisfy the relationship needs of its considerable user base.
Founded by Jerry Miller, it was created to fit a certain type of person.
There are a large amount of users who are into agriculture, but there are also loads of users who simply live in rural communities, are animal or horse lovers, and absolutely love being outdoors under a clear blue sky, as opposed to being stuck in a cubicle beneath a fluorescent light.
Identifying a Problem, Addressing & Resolving It
Jerry Miller grew up in a rural part of southern Ohio and spent a substantial amount of his childhood outdoors.
Later on in life, in 2005 to be exact, he came up with an idea to create the matchmaking dating service, FarmersOnly.
This was while he was employed at an advertising agency.
A customer of his who was a recently divorced farmer talked to him frankly about her dating difficulties.
She was unfortunate enough to be living in a rural town where everyone knows everyone, and those who were single were not romantically appealing to her.
On top of this, she worked really long hours and didn’t have the time to get out and meet potential dates.
After signing up on a traditional dating site, she had poor luck due to being constantly matched with guys from the big city who were unfamiliar about her country lifestyle and adverse to it.
People who live in the big city and work regular 9 to 5 jobs are completely unaware and incapable of relating to farmers or people who live in rural areas.
Her story captivated him, and he wanted to help her find a dating site that best suited her needs in a potential partner.
Sadly, after an exhaustive search, Jerry Miller was unable to find any dating site that addressed her requirements in a potential partner.
Miller began talking to a variety of single farmers and continued hearing identical accounts of their dating struggles.
He recognized a problem was afoot that required a solution, and became determined to solve it.
Half a year later, he started FarmersOnly.com.
Not long after, word spread about the unique usefulness of the internet dating platform and its user base widened to countries outside of the US.
Lots of people have since met on FarmersOnly.com and gotten married.
It is no surprise that the dating site has a user base in excess of 4 million people, and ironically enough, there aren’t anywhere near that many farmers in the US.
So many of the people that have found their soulmates on the dating site are forever grateful to Jerry Miller for creating it.
Miller receives countless emails thanking him for creating the dating site, from users who met each other on it and fell in love.
Pros and Cons of FarmersOnly
Pros
1. Massive user base of potential matches.
2. Less amount of fake profiles than mainstream dating sites.
3. Upload an unlimited number of photos.
4. Budget-friendly premium options.
5. Attracts people who are into rural or country living.
6. People are serious about meeting a potential partner, given that they have to pay to chat with other singles.
7. Equal ratio of men and women.
8. Diverse range of ages.
Cons
1. A lack of discreet payment options.
2. Customer service isn’t as responsive as they should be.
3. Sometimes difficult to find matches in smaller cities as opposed to bigger cities.
4. Exchanging actual messages with users requires a paid subscription.
5. Outdated and limited features in comparison to mainstream dating sites.
“City Folks Just Don’t Get It”: The Strength of Humor
FarmersOnly is a mobile dating site renowned for its humorous ad campaigns.
Some of which include, “Find Your Prince Farming,” “The Riding Date,” and “The Fishing Date.”
Humor is a massive part of the FarmersOnly brand.
Knowing that it is already a challenge to be single when you want someone in your life as a romantic partner, FarmersOnly purposely uses humor in its commercials to lighten the mood and remind singles that online dating can be a really fun experience.
Loneliness is not easy, and a primary intent of FarmersOnly is for users to socialize in a lighthearted online environment, so that they have fun while in the process of potentially meeting a compatible partner.
Furthermore, FarmersOnly promulgates its rural identity through a dynamic blog.
This blog contains enlightening articles such as “Friday Farm Fact” which sheds a light on the fact that California grows more flowers than any other U.S. state.
An online store for the matchmaking site consists of T-shirts, mason jugs, and other items with catchy phrases outlined on them such as “No truck? No luck.”
Being upbeat and empathetic is what maintains the strong connection FarmersOnly has with its loyal users.
What Free Features Exist on FarmersOnly?
1. Create a free account and profile.
2. Browse profiles.
3. Search profile database.
4. Send flirts to users you like.
5. Receive notification when a user sends a flirt to you.
What Premium Features Exist on FarmersOnly?
1. Send limitless messages to other premium members.
2. Read and reply to email messages through the FarmersOnly mobile dating app.
3. View the online status of other members and when they were last online.
4. See which user “liked” and visited your profile.
5. Block other users from messaging you.
6. Upload a limitless number of photos.
How Much Does a Premium Membership Cost on FarmersOnly?
6-Month Membership – $13.99 per month.
3-Month Membership – $16.65 per month.
1-Month Membership – $27.95 per month.
Ala carte features that are exclusively available for Premium members:
Gold Status: An extra $9.99 a month allows free users on the online dating service to read and respond to messages.
Both free and Premium members are aware of your Gold Status membership, being that your messages are highlighted in gold in their inbox. This makes your profile stick out.
FarmPhone: An extra $4.95 a month allows you to text other members without divulging your phone number.
At the same time, you are capable of messaging other users regardless of whether they are utilizing the texting feature or not. Basically, your text is routed to their email inbox, and any reply from them is texted back to you.
Technology Simplified: Navigate the Field While Searching For a Date
Lots of internet dating platforms require users to fill out in-depth questionnaires, leaving said users at the mercy of complex algorithms that none of them really comprehend.
On the contrary, FarmersOnly adopts a concise and simplified approach to its features, interface, search tools, and matching system, maintaining an ease-of-use that members appreciate.
The dating site prioritizes simplicity over ostentatiousness.
There is a clear intention to keep its users from having to answer countless questions that further belabor the process of connecting said users with potential matches.
A choice was made to make this process much more streamlined, leaving just the most important questions for users to fill out.
Furthermore, in regards to its concise and simplified approach, these are the critical feature components FarmersOnly provides:
1. Constructing a profile with your age, sex, location, physical body type, ethnicity, marital status, schooling, occupational status, religious beliefs, zodiac signs, offspring, if any, and way of life.
2. Declaring what you are in search of in the My Match section.
3. Posting unique photos on the internet dating service.
4. Seeing which users are online and have viewed your dating profile.
5. Favoriting other user profiles and seeing who has done likewise to you.
6. Forwarding and receiving flirts and messages.
7. Receiving daily matches or conducting your own independent search using profile information or member names.
In the event you want more information such as the types of movies or music someone enjoys, or if they are introverted or extroverted, you are better off simply asking the user.
A robust discovery process is a philosophy that FarmersOnly espouses.
The initial questions provided are merely preliminary steps in the discovery process.
The fun part about all this is in how each user is empowered to ask more questions on their own volition, based on what qualities matter most to them in a potential partner.
This fosters communication between users on the matchmaking service, as they are curious to learn more about each other.
As far as FarmersOnly is concerned, knowing too much about someone from the start, thanks to endless questionnaire questions, kills the fun of discovering what a user is all about.
The dating site encourages users to go beyond the preliminary questions that are spoon-fed to them, by initiating conversations with each other using questions they have come up with on their own.
What’s more, FarmersOnly adapts to the burgeoning needs of its users, including delivering a user-friendly and intuitive mobile experience.
Using the dating site on a mobile phone is as straightforward and streamlined as it is on a desktop.
That said, there is an additional feature that makes the mobile experience so convenient and helpful.
A FarmPhone texting service allows you to send and receive text messages from other users without needing to log into the site or disclose your phone number to them.
Thanks to the availability of mobile technology, broadband internet access, and wireless fidelity (Wifi) in rural areas, the dating game has been completely transformed into one of ease and convenience.
Recommendation
FarmersOnly is an online dating platform that began with a simple goal to aid single farmers in finding that special someone who gets them, comprehends their world, and is keen on partaking in an easygoing life as a romantic partner to them.
That inclination, as well as persistent creativity, authenticity, transformation, and diligence, has resulted in scores of happy pairings not only involving farmers, but a bevy of rural-life enthusiasts.
These include ranchers, farmers, cowboys, cowgirls, animal or horse lovers, hunters, fishermen and women, and anyone else that loves the country life.
FarmersOnly has a lighthearted approach in how it connects users, which eases the pressure of finding a partner too prematurely.
Users appreciate the laid-back and personal nature of the dating site, making it the premier dating site in its niche.